Relax in Comfort opens at Brandon Exchange Mall

Relax in Comfort has opened a new store at Brandon Exchange Mall in Brandon, Florida, expanding its back-care and sleep specialty business in Tampa Bay. The grand opening brings massage chairs, zero gravity recliners and smart beds to the former International Plaza Mall operator as the company leans on personalized wellness sales and in-store demonstrations.

Why it matters: - Relax in Comfort is expanding its wellness retail footprint in Tampa Bay with a larger store aimed at customers seeking back pain relief, better sleep and personalized product guidance. - The Brandon opening extends a family-owned business that has operated since 1967 and positions the brand in a higher-traffic mall location. - The store’s mix of massage chairs and smart beds targets shoppers who want to compare premium wellness products in person before buying.

What happened: - Relax in Comfort opened a new location at Brandon Exchange Mall in Brandon, Florida. - Shish Uppal is leading the expansion as the first licensee and owner-operator. - The store moved from International Plaza Mall to Brandon Exchange Mall. - The new store sits next to Books-A-Million and across from the Apple Store. - Relax in Comfort describes itself as the oldest back-care and sleep specialty store in the U.S.

The details: - The brand has been family-owned since 1967. - The Brandon store carries massage chairs, zero gravity recliners and smart beds. - Product lines include JP Medics Massage Chairs, Tempur-Pedic and Instant Comfort smart beds. - The company says the store offers guaranteed low prices and everyday low prices. - Grand opening events include special offers, live product demonstrations and wellness consultations. - The store promises personalized support, including chair demonstrations and smart bed comfort customization. - Dr. Don DePaulis, CEO of Relax in Comfort, said Shish Uppal’s background and customer-first approach make the Brandon community well served. - Shish Uppal said the store is not just selling products, but offering a better way of living.

Between the lines: - The move to Brandon Exchange Mall suggests a push for more visibility and a bigger customer base in the greater Tampa-St. Pete area. - The emphasis on consultations and demonstrations points to a sales model built around hands-on education, not just shelf inventory. - The heavy focus on wellness language shows Relax in Comfort is trying to frame furniture and sleep products as health-oriented purchases.

What's next: - Relax in Comfort plans to use the larger space to expand offerings and deepen community engagement. - The Brandon team will continue steering shoppers toward solutions for chronic discomfort and sleep improvement. - The company will likely build traffic through product demos, specials and personalized sales support.